Saturday, February 28, 2009

T. Rowe Price "ink" ad



This ad for T.Rowe Price is beautiful! I really like the line and drawing they have incorporated into the ad. Makes it feel more genuine and original. I also admire how they have contrasted this with the blue 'water colour' background which not only has created interesting textures but ties the whole work together. This is an example of the audio and visual being perfectly in sync.

What made it so visually interesting the whole way through, was their transitions. They used different angles , light and depth to keep the viewers interest while transiting to the next part. They use a range of shots including long shot, zoom, walk through and panning to continently create interest and visually depth. The most interesting aspect is how, through their style, that they have successfully created cohesion through the different scenes.

In short: amazingly designed and well thought out ad that you can watch over and over again.

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