jack black

School of Rock: Kinetic Typography from Beneanas Bugules on Vimeo.

This is really effective because of how Jack Black speaks and how this is visually represented. I liked how they zoomed in and out creating a sense of urgency and speed. They also effectively used camera angles and shapes top convey as sense dynamism and stress driven by the audio.

They effectively convey different speakers by using differently typography-evident at the start. I also like how the text comes towards you-hitting you and going pass- matching the tone and emphasis of the audio.

I like how they use the colours and then reversed them to add another level of interest while also giving the eye a rest-thus enabling a continuation of ease of viewing. I like how they flipped the text to reveal new text-like it was always there.

The constant change in size of text was great in effectively showing his change in volume. By using colours, shapes, movements and size the piece effectively visualises the audio.